... Vision is different from purpose. A purpose is similar to a direction, a general course. A vision is a specific goal, a picture of a desired future. Purpose is abstract. Vision is concrete. Purpose is "to advance man's ability to explore the heavens." Vision is "a man on the moon by the end of the 1960s". Purpose is "the best I can be, excellence". Vision is "to run a mile in less than four minutes. -- Peter Senge, 1995
Thoughts about strategy
Thoughts about strategy
Thoughts about strategy
... Vision is different from purpose. A purpose is similar to a direction, a general course. A vision is a specific goal, a picture of a desired future. Purpose is abstract. Vision is concrete. Purpose is "to advance man's ability to explore the heavens." Vision is "a man on the moon by the end of the 1960s". Purpose is "the best I can be, excellence". Vision is "to run a mile in less than four minutes. -- Peter Senge, 1995